About Us

Our Story

In the aftermath of 9/11, we were profoundly moved by the heroic acts of the FDNY, NYPD, the passengers of Flight 93, and our military forces. To witness such courage and sacrifice left an indelible mark on us. (For a brief video about that day: History.com – Flight 93).

The Bible tells us in John 15:13: “Greater love hath no man than this, that a man lay down his life for his friends.” On September 11, 2001, and every day since, countless men and women have embodied that truth.

Inspired by this love for others, we felt a deep calling to make a difference. In 2002, we founded 4Heros, beginning with customized anodized metal base and ceremonial American flags for military organizations such as the Military Order of the Purple Heart and the Elks National Veteran’s Service Commission.

From the very beginning, our products have often supported fundraising efforts. We quickly realized that the better we became at what we do—delivering quality, design, and service—the more we could help others succeed in their missions. That belief still drives us today.

Building on our expertise in military markets, we later expanded into athletics with 4HerosAthletics, bringing the same focus on superior quality, design, and fundraising to new communities.

Andy & Karen Hoffmann

Andy & Karen Hoffmann

Who We Serve

Over the years, we were asked to expand our offerings beyond ceremonial flags to include customized challenge coins and lapel pins. Since then, we have been honored to serve many veteran and service organizations, including:

  • Veterans of Foreign Wars (VFW)
  • Disabled American Veterans™
  • Paralyzed Veterans of America™
  • Marine Corps League™
  • Pittsburgh Veterans Affairs
  • National Veterans County Service Officers Association™
  • Veterans Assistance Commission™
  • American Legion
  • Vet Jobs™
  • Honor Flight

Just as in our earliest days, many of our products continue to fuel fundraising programs. Every design we create is not only a symbol of pride and tradition but also a tool that helps raise support for vital causes.

With each project, we bring forward the values that inspired our start: respect, honor, and a dedication to making a positive difference. Whether serving military, veteran, or athletic communities, we remain committed to helping others achieve their goals.